Tags archives: trust

Is Organizational Trust in Short Supply?

At the core of all customer-focused organizations are two essential characteristics: trust and commitment. Through trust and commitment customer-focused organizations demonstrate that they are dependable, reliable and that they honor their word. With that said, my hat is off to Bill’s Jewelry Shop in downtown Grinnell, Iowa. In a recent article in The Grinnell Magazine I read that Elizabeth McJimsey Souder graduated from Grinnell College in 1988 without picking up […]

Leading Your Organization through Uncharted Waters

CREW WANTED FOR HAZARDOUS JOURNEY Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe return doubtful. Honor and recognition in case of success. ** Sir Ernest Shackleton’s recruitment notice for the 1915 Endurance Antarctic expedition (some 5,000 applicants were rejected. For the record … the entire crew did return!) I welcome each of my new marketing classes with the Endurance help-wanted advertisement. It’s always an attention grabber […]