Tags archives: social-networking

How to Establish Business Rapport in 140 Characters or Less

In 2002 Nicholas Boothman penned a book titled “How to Connect in Business in 90 Seconds or Less.”  Pinterest wasn’t around in 2002, so yes, I mean he is the author.  It was a spin-off from a book he released in 2000 titled “How to Make People Like You in 90 Seconds or Less.”  In his books Boothman states that research has shown that we have approximately 90 seconds to […]

4 Reasons to Know Who’s Looking at You

“Haha, made you look!” When my kids were little they would taunt me with that phrase. It was intended as a playful insult because they tricked me into looking at something that didn’t exist. With my marketing team, that phrase is code speak for marketing content and messaging that creates a favorable impression catching our target audiences’ attention. But in that situation, no tricks are involved; it’s all talent and […]

How to Keep Your B2B Social Media Strategy on Track

In 1903 Dr. Horatio Jackson set off on a journey from San Francisco to New York becoming the first person to cross the United States in a “horseless carriage.” At the time there were only 150 miles of paved roads in the entire country. In addition, there were no gas stations and virtually no road maps as we know them today. This was America’s first transcontinental road trip, and like […]

When Your Customers are Caucusing You Need to Listen

Just about one year ago (January 3, 2008) I posted my blog entry … “Are Your Customers Caucusing?” As I mentioned in that short blog I grew up in Iowa which is generally considered a pretty low key State. However, that week Iowa received worldwide focus because the first step in the United States Presidential nomination process began there. As you may remember Senator Barack Obama was the Democratic winner. […]