Tags archives: social-media-strategy

A Tale of Two Social Media Strategies

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness… it was the era of brands buying Likes and Followers, it was the era of executives pushing the same old content, it was the period of social media spray and pray marketing. I’m sure you recognized the reference to Dickens’ “A Tale of Two Cities.” It’s […]

Social Media and Content Marketing Explained

Volumes of blogs, articles and research have been written on the millennials.  My married daughters are members of that generation and have started families of their own.  I’ve watched them ditch Facebook for Instagram and have left them both in the dust when it comes to Twitter.  A text message will still get the quickest response, but an immediate reply is never guaranteed on any platform because their lives are […]

4 Reasons to Know Who’s Looking at You

“Haha, made you look!” When my kids were little they would taunt me with that phrase. It was intended as a playful insult because they tricked me into looking at something that didn’t exist. With my marketing team, that phrase is code speak for marketing content and messaging that creates a favorable impression catching our target audiences’ attention. But in that situation, no tricks are involved; it’s all talent and […]

Is it Time to Hire a Social Media Marketing Expert?

There was breakdown in the assembly line and no one on Henry Ford’s staff could fix it. As the story goes, his production lines were down for hours; hours turned into days, and Ford was frustrated. In desperation he called an electrical engineer friend whom he trusted to come to his plant, diagnose, and repair the problem. His friend promptly arrived and after spending about ten minutes the Ford lines […]

Will social media encourage the CMO to adopt a COO mindset?

  The role of the Chief Operating Officer differs from industry to industry and from organization to organization.  In most cases the COO is responsible for the daily operations of the company.  Many COO’s have worked their way through the company holding different positions of responsibility and are now being groomed to take over the CEO position.  Key functions of the COO often include:   1.   Organize resources as set […]

Social Networking Platforms are Valuable Listening Posts

I was in Junior High School during the early 1970s recession and I can still remember my parent’s struggle to keep our small family business from closing. In the late 70s I enrolled in college and completed my undergraduate degree just in time to enter the job market during the recession of the early 1980s. According to a study by Yale University’s Lisa Kahn, college graduates who entered the job […]

Make Sure Your Twitter Profile Stands Out for the Right Reason

My post “Using Marketing Booth Babes” sparked some lively discussion. The original post asked marketer’s for their opinion on the practice of using booth babes (scantily clad women … or men) to attract attention to their organizations booth at conferences and trade-shows. The use of sexual tension to create a direction for a movie plot or to sell products is an age-old strategy. However, many readers agreed that using sex […]