Tags archives: mobile-marketing

Decoding the Consumer

  In the 1950’s, on the children’s live-action adventure Captain Midnight, the Secret Squadron was chartered to combat evil. Squadron members used special decoder rings to decipher messages that no one else could understand. The secret decoding power provided a competitive advantage that allowed the Secret Squadron to triumph over their opponents.   Wouldn’t it be great if you could slip on a special marketing decoder ring to decipher your […]

Pay-for-Performance Marketing in a Down Economy

As the economy continues to sputter, many marketers are dealing with shrinking advertising budgets by leveraging performance-based advertising initiatives to help generate qualified sales leads. Pay-For-Call (PFC) is a performance-based advertising medium that delivers customer inquiries to advertisers via the telephone. PFC programs also help marketers reduce risk through greater accountability and measurement since advertisers only pay for leads that meet a minimum call duration. Local service based businesses, including; […]