Tags archives: marketing-best-practices

Give it to me in plain English

“Give it to me in plain English.”  My children are grown now; but when they were teenagers I can still remember a few conversations that started with that phrase.  As a parent, I just wanted a straight explanation.  Come to think of it, as a public citizen and consumer I welcome communications that are clear, simple and jargon-free.  That’s why I find it interesting that the federal government is rolling […]

8 Steps for Building Customer Bonds

It’s Army vs. Navy this weekend. It’s an annual football game between the United States Military Academy and the United States Naval Academy. A national championship is not on the line; but pride and inter-service bragging rights are always at stake.  Over thirty years ago as a Midshipman I pledged my loyalty to the Navy blue and gold. Then my son came along and decided to join the Army. He’s […]

Will Sharing The Customers’ Risk Become The New Customer Experience Best Practice?

Marketer’s and CRM consultants have been referring to the “customer experience” for several years now. It’s one of those terms that can mean different things to different people. For some it’s associated with customer interactions that occur through customer service channels. In that venue the customer experience can often be influenced by factors like how fast your service reps respond to customer communications and how successfully they address complaints. Another […]