As the economy continues to sputter, many marketers are dealing with shrinking advertising budgets by leveraging performance-based advertising initiatives to help generate qualified sales leads. Pay-For-Call (PFC) is a performance-based advertising medium that delivers customer inquiries to advertisers via the telephone. PFC programs also help marketers reduce risk through greater accountability and measurement since advertisers only pay for leads that meet a minimum call duration. Local service based businesses, including; [...]

“Will it play in Peoria?” It’s a timeless question with special meaning. During the heyday of American vaudeville, the answer to that question determined whether a show would be a hit or a flop. The thinking was if it wasn’t acceptable to those in the heart of America’s heartland, there was no chance it would make it anywhere else in the country. If it didn’t receive strong approval the show [...]