Tags archives: leadership

Are you Mentor Material?

In a fast changing business environment do “I remember when” or “when I was your age” stories have value?  My twenty something year old children listen to my stories – sometimes.  My twenty something year old direct reports listen.  Of course I also do their performance reviews, so they might feel compelled to do so.  Do you think these less senior people are occasionally tempted to roll their eyes during […]

Five Ways to Adapt to Constant Change in the Workplace

“I’ve been in this business for 30 years, and I’ve never seen it like this.” I can recall hearing that statement three times over the course of my adult working life. The first time I heard it was very early in my career. My boss at the time had been a part of the Texas oil field service industry for more than 30 years, and the mid-80s oil crash was […]

3 Tips for Building a Social Media Lifelong Learning Environment

Has rational ignorance impacted your organization’s social media activity yet? Rational ignorance is the decision not to become more informed about something because the perceived cost of the additional intelligence — in terms of both effort and expense — is more than the expected return on the knowledge gained. It’s not a condition you’re excited to encounter if you’re trying to create a lifelong learning environment. More than likely, your […]

Personal Clout vs. Company Clout

Somewhere in America, a business leader is standing in front of an audience prepared to use the phrase “Our most important asset is our people.” Do you think they really mean it? What about other key assets, for example: 1. Real estate 2. Rights to natural resources like oil and gas 3. Cash reserves 4. Patents 5. The corporate brand OK, that’s not really a fair question because people are […]

50 Marketing Leaders Over 50 You Should Know

Let’s recognize that age has little to do with ability. You’re never too young or too old if you’ve got talent. In the marketing world, Advertising Age and Direct Marketing News have their 40 under 40 lists. Forbes has their 30 under 30. This blog post counterbalances with 50 who are over 50 because to my knowledge a list of this nature has never been published. Now, before I present […]

Key Factors For Executive Success In The First 100 Days

“In Search of Failure.” That’s the title of chapter seven in Frederick Reichheld’s book The Loyalty Effect. In that chapter, Reichheld points out that an investor who built a stock portfolio out of the companies profiled in the book In Search of Excellence (Peters and Waterman) would have seen their returns trounced by the mediocre performance of the S&P index during the ten year period following the book’s 1982 publication. […]

In Search of Failure

  You weren’t expecting that title to kick-off my first post for 2011 were you?  Funny thing, it’s the title of chapter seven in Frederick Reichheld’s book The Loyalty Effect (©1996).  In that chapter Reichheld points out that an investor who built a stock portfolio out of the companies profiled in the book In Search of Excellence (Peters and Waterman ©1982) would have seen their returns trounced by the mediocre […]

A timeless change statement: “I’ve never seen it like this!”

  “I’ve been in this business for 30 years and I’ve never seen it like this.”   I can recall hearing that statement three times over the course of my career.  The first time I heard it I was in my 20’s.  My boss at the time had been a part of the Texas oil field service industry for over 30 years and the mid 80’s oil crash was taking […]

Are You Paying the Price of Leadership?

In 1915, Cadillac, which had previously stressed its dependability, suffered quality problems with its V8 Touring model. Rival Packard was quick to jump on the numerous defects attacking the Cadillac brand image. Cadillac marketing man Theodore MacManus responded with a simple print ad called “The Penalty of Leadership”. The ad ran only once, in the January 2, 1915 Saturday Evening Post, and never mentioned Cadillac by name. It might surprise […]

Leading Your Organization through Uncharted Waters

CREW WANTED FOR HAZARDOUS JOURNEY Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe return doubtful. Honor and recognition in case of success. ** Sir Ernest Shackleton’s recruitment notice for the 1915 Endurance Antarctic expedition (some 5,000 applicants were rejected. For the record … the entire crew did return!) I welcome each of my new marketing classes with the Endurance help-wanted advertisement. It’s always an attention grabber […]