Tags archives: innovation

Idearc Media’s SuperGuarantee Program Reduces the Customers’ Risk

Sharing the customers risk is a bold way to project faith in the quality of your product, confidence in its ability to delight, and show off your customer service model. In my post “Is Hyundai the Only Car Company Listening to the Consumer?” I reviewed Hyundai’s new Assurance program as an example of one type of marketing program designed to increase the customer’s comfort with buying a car by reducing […]

How to Win More Business: “Shoot Before You Turn It Over”

I grew up in Grinnell, Iowa, a small town in the rural Midwest. It’s not exactly the place you would expect to find the most prolific scoring basketball team in the nation. Grinnell College’s run-and-gun offense is considered unorthodox, even chaotic, but it is fun to watch. For 13 of the last 15 years the Division III Pioneer’s have lead the nation in scoring, averaging over 115 points per game. […]