Tags archives: customer-focused

Marketing Mindsets

  Beloit College recently released their Mindset List for the class of 2015.  This year’s list contains 75 items that provide a look at the cultural touchstones that have shaped the lives of this fall’s entering class.  Most of this year’s freshmen were born in 1993, just for fun; take a look at the world through their eyes:   ·         There has always been an Internet ramp onto the information […]

Is Organizational Trust in Short Supply?

At the core of all customer-focused organizations are two essential characteristics: trust and commitment. Through trust and commitment customer-focused organizations demonstrate that they are dependable, reliable and that they honor their word. With that said, my hat is off to Bill’s Jewelry Shop in downtown Grinnell, Iowa. In a recent article in The Grinnell Magazine I read that Elizabeth McJimsey Souder graduated from Grinnell College in 1988 without picking up […]