Tags archives: cmo

Don’t Be That Twitter Person

Their Twitter profile looked legitimate. It had a professional looking picture, a well written bio and a customized banner. So you followed them back. It always feels good when a professional finds your page and follows you first. It kind of feels like your social media content is catapulting your personal brand forward at great speed. And then blunt force trauma. An automated tweet or automated direct message from that […]

How to Keep Your Audience Looking Down

It was the most engaging of times. It was the least engaging of times. It was an age of fabulous fellowship. It was an age of fake followers. It was the spring of sharing. It was the winter of shilling. Our audience was looking down, but would our prospects ever look up? Are you looking down right now? There is a good chance you are if you are reading this […]

It’s the Story, Not the Status that Matters

It has now been over 9 years since its launch and NASA’s New Horizons spacecraft has traveled more than 3 billion miles at a cost of over $700 million in order to send us back a clear picture of Pluto. Will the new data from the spacecraft have the potential to change Pluto’s planetary status? The real question is; ‘does Pluto’s status really matter now?’ Pluto had been classified as […]

You’re Always Both the Messenger and the Message

For your entertainment; a short knock-off skit based on the Drew Carey TV series “Whose Line Is It Anyway?” The Host: Welcome to “Whose Content Is It Anyway?” Where the quota is made up and the revenue doesn’t matter. Our first skit is called, “Your marketing content sucks.” Mr. Sales VP, you’re very nervous; you’ve just examined your sales pipeline and discovered your team will not meet its sales objectives. […]

How to Use Transparency for Power

What does “transparency” in business actually mean? A lot of material has been written on that topic over the last few years in relation to social media marketing.  Most of articles deal with transparency at the corporate branding level although some authors provide commentary around personal branding.  I’ll admit that a few of my own blog posts touch on transparency; yes, in many cases authenticity, relevance and trust are also […]

Social Media and Content Marketing Explained

Volumes of blogs, articles and research have been written on the millennials.  My married daughters are members of that generation and have started families of their own.  I’ve watched them ditch Facebook for Instagram and have left them both in the dust when it comes to Twitter.  A text message will still get the quickest response, but an immediate reply is never guaranteed on any platform because their lives are […]

Has your marketing message been muted?

The mute buttons on phones and TV remote controls are very useful.  They are not without risk though.  Nothing life threatening, but the possibility of embarrassment and agitation exists.  Like the time you thought your cell phone was on mute and you carried it with you into the restroom during that conference call.  And there was that time you muted a TV commercial and missed an important part of the […]

How to Engage a Social Media Influencer

How many social media blogs and white papers have you read where one of the first points of advice reads: “Find the key influencers in your space and engage them.” Finding key influencers is not that hard.  Engaging key influencers is much more difficult than most people realize.  In fact, most social media managers struggle with this task because they have never been trained on how to approach an important […]

How to Establish Business Rapport in 140 Characters or Less

In 2002 Nicholas Boothman penned a book titled “How to Connect in Business in 90 Seconds or Less.”  Pinterest wasn’t around in 2002, so yes, I mean he is the author.  It was a spin-off from a book he released in 2000 titled “How to Make People Like You in 90 Seconds or Less.”  In his books Boothman states that research has shown that we have approximately 90 seconds to […]

6 Key Points to Get Your Social Media Program on Track

You created a presence on LinkedIn, Facebook and Twitter placing your small business on the social media party grid.  Free word-of-mouth marketing was supposed to take over and the cash register start ringing.  It hasn’t played out that way, so what happen? A Foundation for Growth  Social media platforms can provide the foundation for growth.  Social platforms can help you and your organization be found, find, and engage your target […]

Why Chief Marketing Officers are thinking about HR

If you are a technology vendor or CIO don’t panic.  Chief Marketing Officers still love you.  We continue to think about and are concerned with technology and data.  But I’m starting to spend more time with HR this year.  Yes, I’m concerned with whether or not marketing has the “right people on the bus.”  That’s a challenge that never ends, particularly when the business environment is constantly changing.  What I’m […]

Are You a Social Buzzkill?

Imagine that you’re attending a major conference.  It’s time to head over to the networking kick-off session.  You’ve got your business cards in your pocket and your elevator speech is locked and loaded.  You’ve brushed up on current events and read the speakers backgrounds so you are ready to keep the conversation light and engaging. And then it happens; you run into a social buzzkill.  He’s looking at your name […]