Tags archives: cmo

8 Steps for Business Survival Cross-Training

This is part three of three from my eBook “Managers as Lifelong Learners” and continues my earlier thoughts on “How to build talent in your organization.” Talent Mobility When I was much younger, I worked as a roughneck in the West Texas oil fields.  The guys I worked with dubbed me “college boy” because they knew I’d be heading back to school in the fall.  As you might guess I […]

How to Build a Learning Organization

This post is part two of three from my eBook “Managers as Lifelong Learners” and continues my earlier thoughts on “How to build talent in your organization.” Skill Development “The only thing worse than training your employees and having them leave is not training them and having them stay.” ~ Henry Ford When I tweet the quote above it’s not unusual for that message to get retweeted and favorited several […]

4 Observations to Share with Your Executives Who Don’t Use Social Media

Most people will agree that practical experience is a good thing. In fact, if you’ve been around the block a time or two, the old adage “experience is the best teacher” is probably anchored in your mindset. When I reflect on my lessons learned through practical experience I always find Will Rogers’ perspective insightful, but also at times, troublesome: Why troublesome? After all, at one point or another we all […]

NFL Fans Love Their Teams. Do NFL Teams Love Them Back?

Well, not if you use the Follow-to-Follower ratio on Twitter as the measure.  In fact, here is how NFL teams compare: As you can see, the average NFL team follows back just 0.46% of their followers.  Sure, some of those accounts are bound to be bots and other type of junk profiles.  And anyone who is managing a major (brand) profile knows that it takes a lot of time and […]

8 Steps for Building Customer Bonds

Over thirty years ago I pledged my loyalty to the Navy blue and gold.  Then my son came along and decided to join the Army.  Yes, the Army-Navy game is spirited at our house, but I couldn’t be more proud of his service.  Loyalty created through an emotional service bond is powerful.  How does your organization create emotional customer bonds that build deep loyalty?   Eight Steps to Blue & […]

3 Key Factors to a CMO's First 90 Days

“In Search of Failure.”  That’s the title of chapter seven in Frederick Reichheld’s book The Loyalty Effect.  In that chapter, Reichheld points out that an investor who built a stock portfolio out of the companies profiled in the book In Search of Excellence (Peters and Waterman) would have seen their returns trounced by the mediocre performance of the S&P index during the ten year period following the book’s 1982 publication.  In fact, by […]

The Chief Marketing Officer Social Media Alert System

It’s springtime and that means my weather alert radio will soon be broadcasting storm warnings:  “The National Doppler Radar System has indicated that local conditions are right to produce severe weather.  High winds, damaging hail, and flash floods are likely products of this storm.  Seek immediate shelter moving away from doors and windows.” Why do I often reject the alert advice by running to the front door to see what’s happening […]

Will social media encourage the CMO to adopt a COO mindset?

  The role of the Chief Operating Officer differs from industry to industry and from organization to organization.  In most cases the COO is responsible for the daily operations of the company.  Many COO’s have worked their way through the company holding different positions of responsibility and are now being groomed to take over the CEO position.  Key functions of the COO often include:   1.   Organize resources as set […]

Strategic Marketing

I’m fortunate to be able to reflect on the role of marketing as both a CMO and educator. In my role as educator my student’s first assignment is always a short interpretive paper in which I ask for their personal definition of marketing; as well as their perspective on marketing’s importance in helping organizations achieve success. Over the years, I’ve discovered that these papers provide a glimpse into the mindset […]

Organizational Leadership and Change in 2010

I recently attended a faculty meeting to kick-off the New Year. One of the presentations disclosed enrollment trends that did not surprise, but none the less disappointed some of my fellow faculty. An increasing number of students are enrolling in online as opposed to on-campus courses. In short, the online modality more closely matches many students desired method for consuming education. Although most of the faculty can teach both online […]

Leading Your Organization through Uncharted Waters

CREW WANTED FOR HAZARDOUS JOURNEY Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe return doubtful. Honor and recognition in case of success. ** Sir Ernest Shackleton’s recruitment notice for the 1915 Endurance Antarctic expedition (some 5,000 applicants were rejected. For the record … the entire crew did return!) I welcome each of my new marketing classes with the Endurance help-wanted advertisement. It’s always an attention grabber […]

The CXO’s First 100 Days

Whenever a new president takes office talk turns to the vaunted first 100 days – Barack Obama’s 100 day clock is now ticking. We probably all agree that the expectations placed on the new president are pretty high, especially given the extent of the problems our economy is facing. In his 18-minute inauguration address, Mr. Obama promised “action, bold and swift,” but also used some nice sound bites to set […]