Tags archives: cmo

How to Establish Business Rapport in 140 Characters or Less

In 2002 Nicholas Boothman penned a book titled “How to Connect in Business in 90 Seconds or Less.”  Pinterest wasn’t around in 2002, so yes, I mean he is the author.  It was a spin-off from a book he released in 2000 titled “How to Make People Like You in 90 Seconds or Less.”  In his books Boothman states that research has shown that we have approximately 90 seconds to […]

6 Key Points to Get Your Social Media Program on Track

You created a presence on LinkedIn, Facebook and Twitter placing your small business on the social media party grid.  Free word-of-mouth marketing was supposed to take over and the cash register start ringing.  It hasn’t played out that way, so what happen? A Foundation for Growth  Social media platforms can provide the foundation for growth.  Social platforms can help you and your organization be found, find, and engage your target […]

Why Chief Marketing Officers are thinking about HR

If you are a technology vendor or CIO don’t panic.  Chief Marketing Officers still love you.  We continue to think about and are concerned with technology and data.  But I’m starting to spend more time with HR this year.  Yes, I’m concerned with whether or not marketing has the “right people on the bus.”  That’s a challenge that never ends, particularly when the business environment is constantly changing.  What I’m […]

Are You a Social Buzzkill?

Imagine that you’re attending a major conference.  It’s time to head over to the networking kick-off session.  You’ve got your business cards in your pocket and your elevator speech is locked and loaded.  You’ve brushed up on current events and read the speakers backgrounds so you are ready to keep the conversation light and engaging. And then it happens; you run into a social buzzkill.  He’s looking at your name […]

Social Networking Choke Points

A choke point is a strategic channel which could be closed or blocked to stop sea traffic.  At the Strait of Gibraltar, where Spain reaches for Morocco, only eight miles separate Africa from Europe.  It’s a strategic location that links the North Atlantic Ocean and Mediterranean Sea.  When the world’s economy depended on merchant ships, control of Gibraltar meant control over the flow of products and profits to merchants throughout […]

Leverage the Power Triangle to Bootstrap Your Marketing Program

The other night I told my wife that I might actually be a growth hacker.  She just looked at me and said, “You spend way too much time online.” Sean Ellis, who is known for helping Dropbox grow in its early days, coined the term “growth hacker” in 2010.  In a blog post, he defined a growth hacker as “a person whose true north is growth. Everything they do is scrutinized by […]

How Does Word-of-Mouth Marketing Really Work?

Word-of-Mouth Marketing (WOMM) today is both online and through face-to-face interaction.  At times we think of WOMM in terms of marketing buzz, the interaction of users of a product or service that amplifies the brand and in some cases goes viral. In reality, regular old everyday “buzz” is not as glamorous as we marketers like to imagine.  Recommendations from friends and family don’t often come with viral like excitement, but […]

6 Steps for Asking Better Questions

Does your company encourage questioning in any substantive way? If so, does your company provide any training programs focused on guidelines and best practices for questioning?  In truth, many companies, whether consciously or not, have established cultures that tend to discourage inquiry in the form of someone’s asking “Why are we doing this?”  The impulse is to keep plowing ahead, doing what we’ve done, and rarely stepping back to question […]

How to Lead Your Marketing Organization through Uncharted Waters

The advertisement above is Sir Ernest Shackleton’s recruitment notice for his 1915 Antarctic expedition.  His entire crew of 27 men did return.  But their adventure is one of the greatest survival stories in the annals of exploration.  Shackleton, his ship Endurance crushed by ice in Antarctic’s Weddell Sea, led his crew to safety through a series of impossible journeys over land and sea.  What began as a journey of exploration […]

CXO Conversations before the Company Meeting

A trim balding man in khakis with a button down shirt, the CMO looks the part he has played for so many years – the affable, hardworking executive who gets the job done.  It’s the 2015 sales kickoff meeting and he is setting in the front row with the rest of the executive team getting ready to address the troops.  He could still remember a time when these meetings required […]

Disruptive Strategies for Winning Customers

I grew up in Grinnell, Iowa, a small town in the rural Midwest. It’s not exactly the place you would expect to find one of the most prolific scoring basketball teams in the nation. The “Grinnell System,” Grinnell College’s run-and-gun offense is considered unorthodox, even chaotic, but it is fun to watch. Grinnell teams have led all playing levels in scoring for 19 of the past 21 seasons, while ranking […]

Does Your Personal Brand Need a Picture of a Truck Behind It?

Is a man with a truck sexier than a man without a truck?  According to the folks from Chevrolet the answer is yes.  Take 30 seconds to watch the video below and listen to their focus group discuss the matter.  So, how much do trucks costs these days?  After all, I might need to haul something!  I also found a survey by Insure.com that states that women say that attractive […]