Tags archives: chief-marketing-officer

8 Steps for Business Survival Cross-Training

This is part three of three from my eBook “Managers as Lifelong Learners” and continues my earlier thoughts on “How to build talent in your organization.” Talent Mobility When I was much younger, I worked as a roughneck in the West Texas oil fields.  The guys I worked with dubbed me “college boy” because they knew I’d be heading back to school in the fall.  As you might guess I […]

3 Key Factors to a CMO's First 90 Days

“In Search of Failure.”  That’s the title of chapter seven in Frederick Reichheld’s book The Loyalty Effect.  In that chapter, Reichheld points out that an investor who built a stock portfolio out of the companies profiled in the book In Search of Excellence (Peters and Waterman) would have seen their returns trounced by the mediocre performance of the S&P index during the ten year period following the book’s 1982 publication.  In fact, by […]

The Customer is in Control

I have an electric stove with a turbo boil feature. The manufacturer calls this feature “America’s fastest speed-to-boil” element. In fact, it does heat liquids in a snap. Have you ever been tempted to set your marketing communications strategy on turbo boil? You know, turn up the “always be closing” heat in order to snap the prospect through the sales funnel. Turbo boil is great for making hot tea; but […]

The Chief Marketing Officer Social Media Alert System

It’s springtime and that means my weather alert radio will soon be broadcasting storm warnings:  “The National Doppler Radar System has indicated that local conditions are right to produce severe weather.  High winds, damaging hail, and flash floods are likely products of this storm.  Seek immediate shelter moving away from doors and windows.” Why do I often reject the alert advice by running to the front door to see what’s happening […]

Organizational Leadership and Change in 2010

I recently attended a faculty meeting to kick-off the New Year. One of the presentations disclosed enrollment trends that did not surprise, but none the less disappointed some of my fellow faculty. An increasing number of students are enrolling in online as opposed to on-campus courses. In short, the online modality more closely matches many students desired method for consuming education. Although most of the faculty can teach both online […]

Leading Your Organization through Uncharted Waters

CREW WANTED FOR HAZARDOUS JOURNEY Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe return doubtful. Honor and recognition in case of success. ** Sir Ernest Shackleton’s recruitment notice for the 1915 Endurance Antarctic expedition (some 5,000 applicants were rejected. For the record … the entire crew did return!) I welcome each of my new marketing classes with the Endurance help-wanted advertisement. It’s always an attention grabber […]