Tags archives: buyer-behavior

Have You Started Eating Peanut Butter Again?

Have you started eating peanut butter again? Many consumers are still worried about the widespread salmonella outbreak and continue to shy away. According to research firm Nielsen, in the four-week period ending February 21st Americans purchased 13.3% less peanut butter than in the same period last year. Executives at J.M. Smucker (maker of the Jif brand) said they were seeing weakness in sales due to the outbreak – even though […]