Tags archives: branding

How to Improve Your Twitter Curb Appeal in Five Key Areas

Think about what first attracted you to your home.  Your initial impression as you pulled up and viewed the unique landscape and exterior architecture.  Realtors call it “curb appeal.”  First impressions are important, as we all remember this warning: “You never get a second chance to make a good first impression.”  In fact, psychologists, writers, and seminar leaders caution that we only have from seven to seventeen seconds of interacting with strangers […]

Twitter Lists Can Help You Monitor Your Reputation

In November 2009 Twitter launched an interesting feature called Twitter Lists.  In short, Twitter Lists allow you to organize the profiles you’re following into groups.  The filtering aspect of this feature is helpful if you are trying to zero in on something specific, such as Twitter users based on location, employer, or any other relevant categories.   Creating a new Twitter List is a simple process.  In fact, the first […]

How to Win More Business: “Shoot Before You Turn It Over”

I grew up in Grinnell, Iowa, a small town in the rural Midwest. It’s not exactly the place you would expect to find the most prolific scoring basketball team in the nation. Grinnell College’s run-and-gun offense is considered unorthodox, even chaotic, but it is fun to watch. For 13 of the last 15 years the Division III Pioneer’s have lead the nation in scoring, averaging over 115 points per game. […]