Category archives: The Marketing-Ready Advantage

What is Your Social Media ROI?

Individual:   “Alan, what’s your Return on Investment for your social media activity? I haven’t really experienced any benefits myself.” Alan:   “How often do you personally log[...]

Decoding the Consumer

On the children’s live-action adventure show Captain Midnight, members of the Secret Squadron used special decoder rings to decipher messages that no one else could understand.  Th[...]

Perception is Reality

Beloit College recently released their Mindset List for the class of 2018.  This year’s list contains 55 items that provide a look at the cultural touchstones that have shaped [...]