Author archives: Alan See

It’s the Story, Not the Status that Matters

It has now been over 9 years since its launch and NASA’s New Horizons spacecraft has traveled more than 3 billion miles at a cost of over $700 million in order to send us back a clear picture of Pluto. Will the new data from the spacecraft have the potential to change Pluto’s planetary status? The real question is; ‘does Pluto’s status really matter now?’ Pluto had been classified as […]

Teamwork Lessons from the Campground

Setting up a tent isn’t as easy as you’d think, especially if you’re not a regular camper or you’re setting it up in bad weather, or teaming with your spouse to complete the task. Our annual family reunion this summer involved camping and that meant breaking out our tent. When our kids were young our camping skills were up-to-date. Now that we’re empty nesters our idea of roughing it is […]

First Impressions Are Part of the Customer Experience

A hot tub setting on your back patio that no longer works is classified as bulk trash. And bulk trash requires a big truck and some strong backs. The ad in the Local Directory section of my Sunday paper looked like it was the answer to my problem. AAA Hauling * Hire a Veteran * Large Dump Truck Hauling – Anything! * Phone 123-456-7890 No website, no social media profile, no address, just one […]

Back in the day, a common LinkedIn group meant something

“Back in the day” is a phrase that is often used to refer to a blissful time in the past when life was simpler. For example, back in the day, you could get away with a LinkedIn message as follows: “I noticed we share some of the same groups so I wanted to reach out. I’d love to start a conversation with you about your blah, blah efforts. When would […]

You’re Always Both the Messenger and the Message

For your entertainment; a short knock-off skit based on the Drew Carey TV series “Whose Line Is It Anyway?” The Host: Welcome to “Whose Content Is It Anyway?” Where the quota is made up and the revenue doesn’t matter. Our first skit is called, “Your marketing content sucks.” Mr. Sales VP, you’re very nervous; you’ve just examined your sales pipeline and discovered your team will not meet its sales objectives. […]

A Tale of Two Social Media Strategies

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness… it was the era of brands buying Likes and Followers, it was the era of executives pushing the same old content, it was the period of social media spray and pray marketing. I’m sure you recognized the reference to Dickens’ “A Tale of Two Cities.” It’s […]

Go West Digital Immigrant, Go West

“Go West, young man” is a phrase often credited to the American author Horace Greeley concerning America’s expansion westward, related to the then-popular concept of Manifest Destiny. My great grandfather traveled west to homestead on the Great Plains. That’s where my grandfather was born – in a sod cabin. I’m not old as dirt, but I am a trailing edge baby boomer with both pre-digital and digital world footprint. That […]

How to Use Transparency for Power

What does “transparency” in business actually mean? A lot of material has been written on that topic over the last few years in relation to social media marketing.  Most of articles deal with transparency at the corporate branding level although some authors provide commentary around personal branding.  I’ll admit that a few of my own blog posts touch on transparency; yes, in many cases authenticity, relevance and trust are also […]

Social Media and Content Marketing Explained

Volumes of blogs, articles and research have been written on the millennials.  My married daughters are members of that generation and have started families of their own.  I’ve watched them ditch Facebook for Instagram and have left them both in the dust when it comes to Twitter.  A text message will still get the quickest response, but an immediate reply is never guaranteed on any platform because their lives are […]

Has your marketing message been muted?

The mute buttons on phones and TV remote controls are very useful.  They are not without risk though.  Nothing life threatening, but the possibility of embarrassment and agitation exists.  Like the time you thought your cell phone was on mute and you carried it with you into the restroom during that conference call.  And there was that time you muted a TV commercial and missed an important part of the […]

How to Engage a Social Media Influencer

How many social media blogs and white papers have you read where one of the first points of advice reads: “Find the key influencers in your space and engage them.” Finding key influencers is not that hard.  Engaging key influencers is much more difficult than most people realize.  In fact, most social media managers struggle with this task because they have never been trained on how to approach an important […]

How to Establish Business Rapport in 140 Characters or Less

In 2002 Nicholas Boothman penned a book titled “How to Connect in Business in 90 Seconds or Less.”  Pinterest wasn’t around in 2002, so yes, I mean he is the author.  It was a spin-off from a book he released in 2000 titled “How to Make People Like You in 90 Seconds or Less.”  In his books Boothman states that research has shown that we have approximately 90 seconds to […]