How to Use Transparency for Power

What does “transparency” in business actually mean? A lot of material has been written on that topic over the last few years in relation to social media marketing.  Most of articles deal with transparency at the corporate branding level although some authors provide commentary around personal branding.  I’ll admit that a few of my own blog posts touch on transparency; yes, in many cases authenticity, relevance and trust are also […]

Social Media and Content Marketing Explained

Volumes of blogs, articles and research have been written on the millennials.  My married daughters are members of that generation and have started families of their own.  I’ve watched them ditch Facebook for Instagram and have left them both in the dust when it comes to Twitter.  A text message will still get the quickest response, but an immediate reply is never guaranteed on any platform because their lives are […]

Has your marketing message been muted?

The mute buttons on phones and TV remote controls are very useful.  They are not without risk though.  Nothing life threatening, but the possibility of embarrassment and agitation exists.  Like the time you thought your cell phone was on mute and you carried it with you into the restroom during that conference call.  And there was that time you muted a TV commercial and missed an important part of the […]