Are Your Social Media Icons Holding Your Business Back?

It was a lively face-to-face business networking event.  As you might guess, social media was a hot topic.  Of course business cards were exchanged as many of the attendees represented agencies that promise to be able to bring social magic to a brand.  But what I found most interesting happened later, when I visited several of their corporate social media pages.  What became clear was that many of the profiles […]

Low-Tech Paper and Ink, and the Customer Experience

I penned “Customer Intelligence Is Meaningless If You Don’t Tie It to Strategic Action” many years ago.  Over time that article has been used by several organizations in their training materials as a way of demonstrating the importance of customer service and its impact on the customer experience.  One aspect of that article that is rarely commented on, but no less interesting, is the action I took related to my search […]

Are Marketing Booth Babes Back in Style?

When Dilbert and his peers poke fun at marketing trade show tactics they’re often referring to the use of “booth babes.”  Now, according to a recent Wall Street Journal article (The Evolution of Auto Show ‘Booth Babes’) it appears the auto-show model is coming back.  I blogged on this topic in November 2007 (Using Marketing Booth Babes) and that post created a very spirited discussion.  Using sex to sell has […]