The Customer is in Control

I have an electric stove with a turbo boil feature. The manufacturer calls this feature “America’s fastest speed-to-boil” element. In fact, it does heat liquids in a snap. Have you ever been tempted to set your marketing communications strategy on turbo boil? You know, turn up the “always be closing” heat in order to snap the prospect through the sales funnel. Turbo boil is great for making hot tea; but […]

How to Improve Your Twitter Curb Appeal in Five Key Areas

Think about what first attracted you to your home.  Your initial impression as you pulled up and viewed the unique landscape and exterior architecture.  Realtors call it “curb appeal.”  First impressions are important, as we all remember this warning: “You never get a second chance to make a good first impression.”  In fact, psychologists, writers, and seminar leaders caution that we only have from seven to seventeen seconds of interacting with strangers […]

Are you Mentor Material?

In a fast changing business environment do “I remember when” or “when I was your age” stories have value?  My twenty something year old children listen to my stories – sometimes.  My twenty something year old direct reports listen.  Of course I also do their performance reviews, so they might feel compelled to do so.  Do you think these less senior people are occasionally tempted to roll their eyes during […]