4 Observations to Share with Your Executives Who Don’t Use Social Media

Most people will agree that practical experience is a good thing. In fact, if you’ve been around the block a time or two, the old adage “experience is the best teacher” is probably anchored in your mindset. When I reflect on my lessons learned through practical experience I always find Will Rogers’ perspective insightful, but also at times, troublesome: Why troublesome? After all, at one point or another we all […]

Have you been lying to your customers to improve the customer experience?

You look marvelous!  Have you lost some weight?  Well, no, but thanks for looking at me through your waist reduction glasses! Esquire writer Abram Sauer tested some common brands of men’s slacks a few years ago, and found that actual measurements were often 2-3 inches larger than the indicated size.  For example, pants from The Gap that say they are 36 inches are actually 39 inches, pants from Dockers that claim to have […]

NFL Fans Love Their Teams. Do NFL Teams Love Them Back?

Well, not if you use the Follow-to-Follower ratio on Twitter as the measure.  In fact, here is how NFL teams compare: As you can see, the average NFL team follows back just 0.46% of their followers.  Sure, some of those accounts are bound to be bots and other type of junk profiles.  And anyone who is managing a major (brand) profile knows that it takes a lot of time and […]