Leverage the Power Triangle to Bootstrap Your Marketing Program

The other night I told my wife that I might actually be a growth hacker.  She just looked at me and said, “You spend way too much time online.” Sean Ellis, who is known for helping Dropbox grow in its early days, coined the term “growth hacker” in 2010.  In a blog post, he defined a growth hacker as “a person whose true north is growth. Everything they do is scrutinized by […]

How Does Word-of-Mouth Marketing Really Work?

Word-of-Mouth Marketing (WOMM) today is both online and through face-to-face interaction.  At times we think of WOMM in terms of marketing buzz, the interaction of users of a product or service that amplifies the brand and in some cases goes viral. In reality, regular old everyday “buzz” is not as glamorous as we marketers like to imagine.  Recommendations from friends and family don’t often come with viral like excitement, but […]

6 Steps for Asking Better Questions

Does your company encourage questioning in any substantive way? If so, does your company provide any training programs focused on guidelines and best practices for questioning?  In truth, many companies, whether consciously or not, have established cultures that tend to discourage inquiry in the form of someone’s asking “Why are we doing this?”  The impulse is to keep plowing ahead, doing what we’ve done, and rarely stepping back to question […]