What is Your Social Media ROI?

Individual:   “Alan, what’s your Return on Investment for your social media activity? I haven’t really experienced any benefits myself.” Alan:   “How often do you personally login to check your messages and engage real-time with your audience?   Are you personally taking time to craft material that is interesting and helpful to them?  Are you aware of their feelings and emotions?  Do you take time to listen and learn about your connections […]

How to Quickly Build your Social Authority

LinkedIn, Twitter, and a blog are the main components of my social authority power triangle.  This is an important strategy to understand if your goal is to quickly develop a thought-leadership or expert reputation within your industry.  In fact, this power triangle works like compound interest because each platform accumulates benefits making it possible for you to be found by your customers and prospects when they are searching for a […]

The Wisdom of Keeping Middle Managers

“Been there, done that, bought the t-shirt.” It’s a phrase meant to express the speaker’s complete familiarity with a situation, and as you probably noticed, it definitely contains overtones of cynicism and exhaustion.  I’ll admit that I used it several times on my children as they were growing up.  And I’ve been tempted to use it in business situations, but have managed to hold my tongue. Middle managers have watched […]