First Impressions Are Part of the Customer Experience

A hot tub setting on your back patio that no longer works is classified as bulk trash. And bulk trash requires a big truck and some strong backs. The ad in the Local Directory section of my Sunday paper looked like it was the answer to my problem. AAA Hauling * Hire a Veteran * Large Dump Truck Hauling – Anything! * Phone 123-456-7890 No website, no social media profile, no address, just one […]

Back in the day, a common LinkedIn group meant something

“Back in the day” is a phrase that is often used to refer to a blissful time in the past when life was simpler. For example, back in the day, you could get away with a LinkedIn message as follows: “I noticed we share some of the same groups so I wanted to reach out. I’d love to start a conversation with you about your blah, blah efforts. When would […]

You’re Always Both the Messenger and the Message

For your entertainment; a short knock-off skit based on the Drew Carey TV series “Whose Line Is It Anyway?” The Host: Welcome to “Whose Content Is It Anyway?” Where the quota is made up and the revenue doesn’t matter. Our first skit is called, “Your marketing content sucks.” Mr. Sales VP, you’re very nervous; you’ve just examined your sales pipeline and discovered your team will not meet its sales objectives. […]