Why your lead generation program is damaging your brand

“Thanks for following! Let me know if I can help!” It appears to be a friendly welcoming, offering help to the receiver of the message, but it’s not.  In fact, if you are using those ten words at the front end of your lead generation campaign then you are actually damaging your brand.  Here is why: You delivered it through a direct message automation application didn’t you? I thought that […]

Is your company brave enough to hire overqualified job applicants?

No, probably not.  In fact, I’m guessing your company doesn’t even interview them for fear of the following: When more experience and skills are obvious from their LinkedIn profile or job application it naturally brings the perception of added value. And added value brings the perception of higher pay, even if the salary range hasn’t been disclosed.  If that perceived higher salary is higher than your budget for the position […]

What is Your Social Media ROI?

Individual:   “Alan, what’s your Return on Investment for your social media activity? I haven’t really experienced any benefits myself.” Alan:   “How often do you personally login to check your messages and engage real-time with your audience?   Are you personally taking time to craft material that is interesting and helpful to them?  Are you aware of their feelings and emotions?  Do you take time to listen and learn about your connections […]