3 Key Factors to a CMO's First 90 Days

“In Search of Failure.”  That’s the title of chapter seven in Frederick Reichheld’s book The Loyalty Effect.  In that chapter, Reichheld points out that an investor who built a stock portfolio out of the companies profiled in the book In Search of Excellence (Peters and Waterman) would have seen their returns trounced by the mediocre performance of the S&P index during the ten year period following the book’s 1982 publication.  In fact, by […]

Are You Using the Dreaded Cold Call or Creating a Conversation?

  Did you know that the cold call is not unique to sales?  It happens in the class room as well.  When a teacher asks a question of a student who hasn’t raised their hand you can feel the temperature drop, because you’ve got a cold call in action.  The teachers’ goal is to keep her students attention by introducing the possibility that anyone can be asked to speak at […]

4 Ways to Power Your Business with the “Who’s Viewed Your Profile” Feature on LinkedIn

“Made you look!” When my kids were little I could play them with that phrase.  When they were teenagers, “I’m watching you,” was my serious message for don’t break curfew.   And now today, in our world of social media networking, I find myself wondering, “is anyone looking?!”   Well, the “Who’s Viewed Your Profile?” module on LinkedIn is perfect for answering that question.  This feature can be playful and […]