Do you fancy yourself a social media guru and communications expert? If so, you might want to make sure you are not using the following tactics because at best your audience is making fun of you, and at worst you are probably damaging your brand. Tactic #1: Extreme use of hashtags. People use the hashtag symbol # before a relevant keyword or phrase in their tweet to categorize those tweets [...]

HaHa, made you look! When my kids were little they would taunt me with that phrase. It was intended as a playful insult because they tricked me into looking at something that didn’t exist. With my business team, that phrase is code speak for marketing content and messaging that creates a favorable impression catching our target audiences’ attention. And in that situation no tricks are involved, it’s all talent and [...]

Let’s recognize that age has little to do with ability. You’re never too young or too old if you’ve got talent. In the marketing world, Advertising Age and Direct Marketing News have their 40 under 40 lists. Forbes has their 30 under 30. This blog post counterbalances with 50 who are over 50 because to my knowledge a list of this nature has never been published. Now, before I present [...]