Be Well-Trusted and You Will Never Want

“Be liked and you will never want.” Willy Loman – Death of a Salesman If you’ve spent any time in personal sales you know that Willy’s philosophy that anything is possible as long as a person is “well liked” is not going to close every deal. To influence someone about an important idea, you need to be more than just liked. A successful, persuasive personality that projects a positive selling […]

Don’t Be That Twitter Person

Their Twitter profile looked legitimate. It had a professional looking picture, a well written bio and a customized banner. So you followed them back. It always feels good when a professional finds your page and follows you first. It kind of feels like your social media content is catapulting your personal brand forward at great speed. And then blunt force trauma. An automated tweet or automated direct message from that […]

How to Keep Your Audience Looking Down

It was the most engaging of times. It was the least engaging of times. It was an age of fabulous fellowship. It was an age of fake followers. It was the spring of sharing. It was the winter of shilling. Our audience was looking down, but would our prospects ever look up? Are you looking down right now? There is a good chance you are if you are reading this […]