You’re Always Both the Messenger and the Message

For your entertainment; a short knock-off skit based on the Drew Carey TV series “Whose Line Is It Anyway?” The Host: Welcome to “Whose Content Is It Anyway?” Where the quota is made up and the revenue doesn’t matter. Our first skit is called, “Your marketing content sucks.” Mr. Sales VP, you’re very nervous; you’ve just examined your sales pipeline and discovered your team will not meet its sales objectives. […]

A Tale of Two Social Media Strategies

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness… it was the era of brands buying Likes and Followers, it was the era of executives pushing the same old content, it was the period of social media spray and pray marketing. I’m sure you recognized the reference to Dickens’ “A Tale of Two Cities.” It’s […]

Go West Digital Immigrant, Go West

“Go West, young man” is a phrase often credited to the American author Horace Greeley concerning America’s expansion westward, related to the then-popular concept of Manifest Destiny. My great grandfather traveled west to homestead on the Great Plains. That’s where my grandfather was born – in a sod cabin. I’m not old as dirt, but I am a trailing edge baby boomer with both pre-digital and digital world footprint. That […]